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Does Your Small Business Need a Web Site?
Would you like to increase your sales?
If the answer is yes then a web site designed for your targeted audience will
deliver new sales to your organization.
Web sites deliver your company information to consumers 24 hours a day giving
them the flexibility to shop at there convenience.
Does your company offer services or a product that requires personal contact?
Then a web site can help you by capturing potential client contact information to follow up with. Reducing the need for cold calling and produce a higher sales conversion ratio.
Internet spending for 2005 gained 22 percent over 2004 spending. Data released by comScore Networks finds total Internet spending, including travel, hit $143.2 billion in 2005.
An estimated 6 percent of all non-travel consumer retail spending (excluding expenditures for autos, gasoline, and food) is spent online, according to the research firm. Of the total online spending, $82.3 billion was spent on non-travel retail and $60.9 billion was spent on travel.
Online Consumer Spending, 2004 and 2005 |
|
2004 ($B) |
2005 ($B) |
Change (%) |
Holiday Season (November and December) |
Non-travel (retail) |
15.7 |
19.6 |
25 |
Travel |
7.4 |
8.6 |
16 |
Total |
23.1 |
28.2 |
22 |
Full Year |
Non-travel (retail) |
66.5 |
82.3 |
24 |
Travel |
50.7 |
60.9 |
20 |
Total |
117.2 |
143.2 |
22 |
Note: Spending excludes auctions and large corporate purchases. |
Source: comScoure, 2006 |
Apparel and accessories was one of the fastest-growing categories, with a 36 percent gain over 2004 totals, accounting for $12.2 billion in sales. Computer software, excluding PC games, also spiked 36 percent over the previous year.
Selected Product Categories' Sales Growth, 2004 and 2005 (%) |
|
Growth |
Apparel and accessories |
36 |
Computer software (excludes PC games) |
36 |
Home and garden |
32 |
Toys and hobbies |
32 |
Jewelry and watches |
27 |
Event tickets |
26 |
Furniture |
24 |
Flowers, greetings, and gifts |
23 |
Notes:
1. Sales exclude auctions and large corporate purchases.
2. Sales are non-travel online consumer spending. |
Source: comScore, 2006 |
Get your business online today with a free quote.
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